Lithuania Going global: Rail Ninja conquers new markets with data and insights July 2019 Local Case Studies

With an average 30% year on year growth, Rail Ninja was keen to continue to grow by making travel easier for its customers and expanding market share. The brand explored a range of analytical tools to give them the insights they needed to better understand local customers, drive impressions and boost conversions.

About Rail Ninja

Worldwide rail ticket provider

Founded in 2016

Headquarters in Vilnius, Lithuania and Valletta, Malta

Goals:

Expand to new markets

Launch new products

Move from European focus to being a worldwide player

Approach:

Explore potential new markets using Market Finder

Use new products to improve efficiency

Results:

ROI increased by 39%

Increased total clicks 49%

Share of non-European bookings increased from 27% to 40%

Expanded in 10 markets

Like many of its customers, Rail Ninja is constantly looking for ways to “grow” abroad. And when the online rail ticket platform made the decision to scale to non-European and non-English-speaking markets — in addition to launching new products — it wanted to find country specific insights for better business decision making.

Consumer expectations and preferences vary from market to market. And the best way to make better decisions is to find insights from local data. Brands that understand this stand a better chance of reaching and converting more potential conversions.

Rail Ninja began to analyse the new countries with Market Finder, to give them a deep dive into the markets they were interested in. The company also used Google Trends, Consumer Barometer and Google Analyticsto see what potential customers where interested in and how they searched online. Rail Ninja also translated their campaigns on Google Ads to overcome one of the more obvious challenges to breaking into new markets — language.