How one telco used personalised video ads to increase customer engagement

When it comes to effective online advertising, views are no longer enough. Marketers need to use video effectively to grab attention and create action. With more people consuming video online1 and new technology available to encourage action, more brands are turning to video to reach, engage, and turn viewers into customers.
Magyar Telekom, Hungary’s largest telecommunications company, wanted to test video’s ability to drive conversions on its website so it could continue to grow in a highly competitive market.
“I saw a big opportunity for using videos to drive awareness and sales at the same time,” says Richárd Gál, digital specialist and senior PPC manager at Magyar Telekom. “The idea was to use video in a similar way to banner ads, where users get personalised ads based on their previous journey on our website or search history.”
The telecom provider created 40 unique creatives for smartphones on its site, so if a person showed an interest in a particular product they would be shown a short and snappy video related to that particular product.

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