Hungary Hungarian NGO uses video to drive conversions by 180%

NGOs are run like any other business. They have clear quarterly goals and are online fighting to grab the attention of their target audience. Hungarian Product Nonprofit Ltd. wanted to test whether online video could help them to increase their reach and conversions during its busy season.
The power of video to increase brand awareness has long been recognised. Its ability to also drive sales, however, is now being understood by a growing number of brands looking for new ways to maintain and increase impact on the bottom line.
Highly targeted and segmented audiences make it easier for marketers to reach and convert people with messages that are customised to interests and delivered at the right stage of the customer journey.
Hungarian Product Nonprofit Ltd. promotes goods produced locally in Hungary and provides labels to allow consumers to identify them easily. With over 4,000 products and 170 Hungarian companies using the local trademark, the NGO has experienced considerable success. Determined to continue to grow, the brand decided to test video’s ability to target audiences and turn views into conversions.

On target and on message

Working alongside iWebMa — its performance agency — the NGO wanted to attract Hungarian companies to use its trademark, increase brand awareness and drive sales for those companies. More specifically, the nonprofit wanted to increase the number of AP code uploads, registrations and coupon downloads during its annual customer campaign.

تعليقات

إرسال تعليق

المشاركات الشائعة من هذه المدونة

Creator Spotlight: The Saudi Reporters

Abdulla and Abdulaziz, twin brothers from Saudi Arabia known as: The Saudi Reporters, their weekly show consists of comedic sketches, challenges, Q&A sessions, food tasting, science experiments, and travel vlogs. The Saudi Reporters started as a YouTube show back in 2010 presented by the Bakr brothers, Abdul Aziz and Abdullah. With their enthusiasm and the support of their audience, The Saudi Reporters is now one of the most powerful and influential YouTube channels in the region. It has more than 2.7 million subscribers and over 360 million views attracting audiences from all Arab countries with compelling, creative, and spontaneous YouTube content. The two brothers are present a range of content including comedy sketches, challenges, experiments, and travel vlogs. Their content is uniquely humorous and popular, especially amongst the teenage demographic in the Arab world. Brands play an important role in the growth of the YouTube creator ecosystem. There is an array of cr...
قراءة المزيد

بسم الله الرحمن الرحيم اختبارات النصفيه للترم الثاني للمستوى الرابع

الاختبارات بدئت في يوم الثلاثاء حسب الجدول القرر وقد تم اخباري من قبل الزملاء انه قد تم تغيير الجدول المقرر وان الاختبارات ستبدء من يوم السبت لذلك تاخرت في اختبارين او ثلاث مواد بسبب بعض المشاكل الصحيه والكتابيه بعد غدا ان شاء الله سيكون اختبار ماده الترجمه العلميه والتقنيه وبعدها سيكون ان شاء الله اختبار الترجمه الفوريه والتي بسبب بعض مشاكل الزملاء التي اجبرتني ان اكون في مكاني اسال الله ان يكون في وجه الظالم والذي كان في سبب تاخيري والحمد لله رب العالمين على خروجي من القاعه سالما غانما .
قراءة المزيد

Lithuania Going global: Rail Ninja conquers new markets with data and insights July 2019 Local Case Studies

With an average 30% year on year growth, Rail Ninja was keen to continue to grow by making travel easier for its customers and expanding market share. The brand explored a range of analytical tools to give them the insights they needed to better understand local customers, drive impressions and boost conversions. About Rail Ninja Worldwide rail ticket provider Founded in 2016 Headquarters in Vilnius, Lithuania and Valletta, Malta Goals: Expand to new markets Launch new products Move from European focus to being a worldwide player Approach: Explore potential new markets using Market Finder Use new products to improve efficiency Results: ROI increased by 39% Increased total clicks 49% Share of non-European bookings increased from 27% to 40% Expanded in 10 markets Like many of its customers,  Rail Ninja  is constantly looking for ways to “grow” abroad. And when the online rail ticket platform made the decision to scale to non-European and non-English-speaking ma...
قراءة المزيد