86% of Saudis use the internet every day, according to new Google Consumer Barometer data

People in Saudi Arabia are using the internet in ever-increasing numbers. And because they're more connected, they’re also more likely to use digital devices for shopping and watching videos. How has living online changed consumer behavior? And how can brands keep evolving apace?

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Creator Spotlight: The Saudi Reporters

Abdulla and Abdulaziz, twin brothers from Saudi Arabia known as: The Saudi Reporters, their weekly show consists of comedic sketches, challenges, Q&A sessions, food tasting, science experiments, and travel vlogs. The Saudi Reporters started as a YouTube show back in 2010 presented by the Bakr brothers, Abdul Aziz and Abdullah. With their enthusiasm and the support of their audience, The Saudi Reporters is now one of the most powerful and influential YouTube channels in the region. It has more than 2.7 million subscribers and over 360 million views attracting audiences from all Arab countries with compelling, creative, and spontaneous YouTube content. The two brothers are present a range of content including comedy sketches, challenges, experiments, and travel vlogs. Their content is uniquely humorous and popular, especially amongst the teenage demographic in the Arab world. Brands play an important role in the growth of the YouTube creator ecosystem. There is an array of cr...
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بسم الله الرحمن الرحيم اختبارات النصفيه للترم الثاني للمستوى الرابع

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Lithuania Going global: Rail Ninja conquers new markets with data and insights July 2019 Local Case Studies

With an average 30% year on year growth, Rail Ninja was keen to continue to grow by making travel easier for its customers and expanding market share. The brand explored a range of analytical tools to give them the insights they needed to better understand local customers, drive impressions and boost conversions. About Rail Ninja Worldwide rail ticket provider Founded in 2016 Headquarters in Vilnius, Lithuania and Valletta, Malta Goals: Expand to new markets Launch new products Move from European focus to being a worldwide player Approach: Explore potential new markets using Market Finder Use new products to improve efficiency Results: ROI increased by 39% Increased total clicks 49% Share of non-European bookings increased from 27% to 40% Expanded in 10 markets Like many of its customers,  Rail Ninja  is constantly looking for ways to “grow” abroad. And when the online rail ticket platform made the decision to scale to non-European and non-English-speaking ma...
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